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Selling yourself to employers

Selling yourself to employers

With a bit of knowhow, you can learn to sell yourself in job applications and interviews.

Selling yourself to employers

When writing or talking about yourself and your experience, keep the following points in mind.

Be the solution

Companies create positions because they have a problem they want to solve, and these are often hinted at in the job ad. In your resume, give examples of how you could be the solution to their problems based on what you have done in the past for other companies.

Be specific

Be prepared to back up your claims about your skills or attributes with relevant and specific examples in quantitative terms, like dollar or percentage figures.

Be positive

Turn any negative situations or feelings you have toward previous employers into a positive. Even if you quit your last job in a rage, saying something like "I felt I was ready for a more challenging position - like this one seems to be" will keep a positive spin on why you left a previous employer and why you are interested in the role.

Be aware of non-verbal communication in interviews

You may not even be aware of them, but you say a lot about yourself with non-verbal cues.

  • Sit up straight – leaning forward can close you off as can holding a briefcase or purse in your lap
  • Increase the positive emotions you feel (and decrease the negative ones)
  • Practice your handshake - an overly aggressive handshake can be as off-putting as a limp one.

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