Did you know many jobs receive over 250 applications?
According to the Global Head of Recruiting at Johnson & Johnson, some jobs even receive as many as 3000 applications.
Although the thought of 3000 people competing for one job can be overwhelming, you shouldn’t be discouraged. Instead, use this to drive your application to be different; one that stands out from the crowd.
Start by asking yourself, what is your professional purpose? Many candidates focus solely on getting the job and can’t see a bigger picture.
Having a professional purpose can mean so much more than getting a job. It means you know what you want to do, what you want to achieve and how you plan on getting there.
What is your professional purpose? Start by answering these questions honestly:
- What makes you get out of bed in the morning?
- What does a great day look like?
- What is intolerable for you?
Your professional purpose doesn’t have to be profound, but it should be more than completing tasks and making money.
Share your professional purpose in a way others can understand. For instance, if you are at the beginning of your career, a professional purpose might sound like the following:
Although this will commonly arise during interviews, your professional purpose is something you can interweave into networking conversation and conversations with friends or family. So, if at any point you're asked why you’re interested in a particular company or role, make sure your answer includes how it fits in with your personal values. This is a much better response than "I need the money" (even if that is the truth).
Believe it or not, employers are interested in your career goals. If your professional purpose is something you genuinely believe in, your energy will shine through and you will be more memorable and likeable to recruiters.
If you can weave your professional purpose into your cover letter, networking conversations and interview answers, you are sure to stand out from the pack.